Image name: Pastori
Photografer: Teemu Korpilahti

Due to the ongoing change in the music industry, musical artists are forced to look at new sources of income. However, the music itself is only a part of the artist. Often the persona of an artist, the story and interaction with the audience make the music all the more interesting.

In my Master's thesis ‘The Use of Storytelling in Artist Promotion’, I present new and interesting  ways of crafting the story of an artist by using different media channels. In order to stand out from the crowd artists have to be able to provide meaningful stories to reach a truly lasting relationship with the audience.