Kaikki Masterit
Yiying Wu | Muotoilu | Teollisen muotoilun koulutusohjelma Ihminen

Shanzhai Products in Everyday Life


In China, authentic and shanzhai (which is related to English words of copy, fake, counterfeit and grassroots) products coexist. Widely used by a large amount of Chinese users, shanzhai products that play a significant role in users’ everyday life have integrated in the Chinese society. My master thesis is an ethnographic research in Shanghai to investigate how a Chinese shanzhai user uses particular product categories in everyday life in the way in which s/he enacts identity as a social self, as well as how s/he rationalizes the shanzhai behaviors in the way that s/he carefully solicits comfort, proud and to avoid anxiety, shame. Thus, the materiality of use and users will be described through real-life stories of my informants and their cultural context.

My exhibition in MoA includes three sets of pictures with two comparative variables- the scene of life with authentic product in brand advertisements and the one with shanzhai product in shanzhai users’ everyday life in China. Three popular brands are selected-Louis Vuitton, iPhone/iPad and Crocs. In the picture, the user, the product with loud brand logo and the way the user uses the product in the local context is depicted. I intend to exhibit the two types of living without bias.

 

 

Yiying Wu
Yiying Wu

Teollinen muotoilu

1986, Kiina

+358440 802 288

colobigbow(at)gmail.com