What is MoA?

The Masters of Arts (MoA) festival is a meeting place and a showcase

During its lifetime, MoA has transformed, developed and changed its location.



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Nonetheless, it has always been an event where new art and design professionals meet the public and the business community. This spring, MoA will include a new entity called ‘Extended’. It consists of the work of graduating masters of business and technology who now, for the first time, have the opportunity to participate in MoA.

The festival shows the public a wide array of works: everything from distinguished theses, individual statements, concepts and products arising from commercial collaboration to works of art. All this in perfect harmony!

For the graduating students the exhibition is an opportunity to interact with society, future employers, the media and other influential parties.

Masters of Arts will bring visibility to businesses and other partners, together with an opportunity for networking and dialogue with experts in the creative sector and a new generation of art graduates.

The projects of most of the graduates participating in the exhibition have been inspired by human life, irrespective of the field of study. The thesis projects examine the needs and experiences of users and consumers, renew user interfaces and focus on creating services and more ecological environments for divergent target groups. What will our future homes, summer cottages, offices, libraries, hospitals and sheltered homes be like? The thesis projects of the art and design students portray the diversity of human life.

In addition to the exhibition, MoA offers a varying program with seminars, discussions, films, workshops and guided tours. This spring’s MoA and the ‘Extended’ entity also provide a taster of next year’s major event, where the entire range of Aalto University’s know-how will be presented under the same roof.


 
Why MoA?

The Masters of Arts festival is a celebration as well as a tour de force of the new Masters

The years of striving for a Master's degree in a prestigious university deserve a worthy finish: a final rehearsal before taking off toward a dream career.


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MoA is the collective effort of the graduating generation to make visible the richness of ideas and the creative energy of the whole university. These are essential ingredients of our brand, of the message we send out to potential students from Finland and abroad to join this exciting and creative community. For the first time in the history of the united Aalto University, art and design are no longer the only fields participating in MoA. The festival is now more diversified than ever due to the thesis projects by students from the School of Economics and the schools of technology. Masters of Arts is heading towards the goal of Aalto University: an event where art and science meet business and technology.

Years of experience have shown that MoA increases students' motivation to graduate. Everyone wants to stand together on this platform that oozes with creativity. The grand event often results in new businesses when the participating students find partners with similar ideas and ambitions. MoA expands the impact of our work.

Masters of Arts is a forum that supports creating contacts with potential employers, and there are plenty of examples where new possibilities have opened up thanks to the festival. From the viewpoint of the School of Art and Design, MoA is a tool for measuring the quality of our education and research and also the relevance of our work. Our partners, sponsors and the media are able to assess whether the Aalto University School of Art and Design has succeeded in the task that has been assigned to it.

Furthermore, MoA demonstrates the international connectedness of the School and the varied co-operation the School maintains with various businesses, cultural institutions and other universities. The seminars at MoA reflect the relationship between contemporary discussion and the presented works, placing them in a greater context.



 
Time And Place

Masters of Arts 2011 is open to the public 12.-29.5.2011 from 12 a.m. to 8 p.m. on weekdays and from 12 a.m. to 6 p.m. on Saturdays and Sundays. Address: Porkkalankatu 13, 00180 Helsinki / Kino Engel, Sofiankatu 4.

The Aalto University Masters of Arts (MoA) festival is an event where the new professionals of the multidisciplinary university meet the public and the business community. It is also a place where art and science meet.

Locating MoA in Ruoholahti, by the sea, is a clear signal that the School of Art and Design wants to be in the centre of action, visible and influential. The central location enables interacting with the public and the culturally rich Kaapelitehdas is only a few minutes’ walk away.

The festival’s new home, the Salmisaarentalo building, was built in 1937–40. The impressively large, historically valuable building was mainly designed by architect Väinö Vähäkallio. The building contains old factory premises and renovated office spaces. Local and regional buses drive along Porkkalankatu. The nearest metro station and the services of the Kauppakeskus Ruoholahti shopping center are within walking distance. The end of line of tram line 8 is on the opposite side of the street.

The works of art of graduating Motion Picture, Television and Production Design students can be viewed in the city center at Kino Engel during the festival.

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Partners

Collaborate!

Masters of Arts Festival of the Aalto University School of Art and Design Helsinki has grown from a degree show to a festival of urban culture. The event is broadly recognized and has through its’ unique content and high quality drawn international attention. The history of the event might not be long, but it already has strong traditions.

This spring the School present the tenth MoA Festival. During nine years we have exhibited hundreds of diploma works, brought interesting speakers to international seminars and presented unforgettable events.

MoA offers a new, interesting and creative way for companies to collaborate. We also wish to attract companies whose products or services are not commonly related to arts, design or visual culture. We see design and the creative know-how as an essential part of companies' competitiveness and operations. MoA not only offers companies the visibility during the festival but also a possibility to create new networks with the professionals of creativity and an unique dialogue with the graduating masters of arts.

This spring’s the main partner in cooperation with MoA festival is Sponda. Sponda Plc is a real estate investment company that specializes in leasing business premises and developing and owning properties. The new home of MoA Festival, Salmisaari House is a combination of old factory milieu and new modern office setting.

Masters of Arts 2011 would like to express its gratitude and appreciation to partners assisting in this year's exhibition: