Hanna Kurkela

Textile Art and Design
1979, Finland

Contact information
+358 40 536 8621
hanna(at)selkifabrik.fi

The Head Issue

The Head Issue is a master's thesis about my company Selki Fabrik (founded 2006), its customers and my third line of headwear.

This thesis contains two parts: theoretical and productional.  The productional part of the thesis consists of a sales collection that draws its inspiration from psychographic customer segmentation and of cooperation with five well-known Finnish celebrities. As a result of this collaboration, a commercial, high quality and novel collection was born.