 
| Kompit Panasupon Industrial and Strategic Design, IDBM
1984, Thaimaa FloweRing
The products here are a set of modular floral arrangement system called FloweRing, which allow flexibility and encourage creative interactions between users and potted artificial flowers. The system was strategically designed to reflect and enhance Arti-Flora Corporation’s new strategy and brand image. Such flexibility has not been offered before in the industry.
This thesis is written in cooperation with Arti-Flora Corporation (AFC), high quality artificial flower manufacturer with no brand identity, whose current aims are to examine the possibilities of opening up new markets, reaching to end customers directly. The thesis is focused on the significance of strategic design in the change of corporate strategy, brand creation, and how the design of product, packaging, and corporate website can enhance the new strategy.
The working processes consisted of developing new corporate strategy through design strategy, designing of FloweRing system based on user study and understanding users’ tacit needs, and concept designing of flagship store and online store to enhance the new brand.
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| DESIGN | Aaltio, Lauri
Ahonen, Hanna
Austin, Timothy
Auttila, Pieta-Linda
Chernyakevich, Bogdan
Falin, Priska
Göbel, Christian
Heinonmäki, Mari
Hsiao, Lien-Chiu
Huang, Shanfan
Ikonen, Janne
Kaapo, Kaisa Kristiina
Kangasniemi, Salla
Korhonen, Eerika
Koski, Salla
Kuusinen, Marjo
Lee, Bang Jeon
Lepokorpi, Saara
Liukko, Anu
Mansén-Laalo, Marjo
Mensio, Ville
Osborne, Devon
Panasupon, Kompit
Park, HyunsunÂ
Piispanen, Tatu
Puoskari, MaijaÂ
Raivio, PäiviÂ
Riski, Liisa
Salokannen, Satu
Savolainen, Tea
Sistonen, Tia
Takagi, Yuko
Takkinen, Jussi
Tikka, Suvi
Urh, Vasja
Vainiomäki, Katri
Volcoff, William
Väänänen, Sanna |
