Liisa Riski

Not Ugly

 ‘NOT UGLY’ is a women’s fashion wear collection that draws inspiration from sustainable ‘NOT UGLY’ system approach created for fashion design. Furthermore it is an attitude that avoids common approaches to sustainability whilst concentrating on the empathy, enjoyment and experience.

Certain warrior stance is always needed to realize and to follow paths that differ from the mainstream. Therefore courage, faith and strength as well as being the fundamental starting points of the developed ‘NOT UGLY’ system approach and collection, have helped the implementation of collections visual direction in the form of warriors harnesses, rhythm and pattern.

The collection is realized as an entity with alternative, tactile fibres and materials that target to produce sense of well-being and friendliness. Additionally attention has been paid to quality, style, and finish in order to strengthen the possibility for long lasting history of togetherness between the wearer and the garment.

Co-operators/Thanks
Matti Huhtinen/ Agentuuriliike Mauno Vuorela Oy
Juha Örnberg/ Kokkolan Nahka Oy
Ruskovilla Oy

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