

| Sanna Väänänen Textile Art and Design 1981, Finland A collection of kitchen textiles to be used as corporate gifts How to make use of my professional skills in textile design to create corporate gifts and integrate them into my future profession? Sounds somewhat unexciting, doesn’t it? And yet, that is probably why I wanted to look into the subject and see whether something interesting could come out of it. The thesis studies the potential of a commencing design company to operate in the corporate gift market. For this purpose, real estate agents were chosen to represent a potential customer group, and products estimated suitable for corporate gifts for the group were designed.
The products designed include a set of kitchen textiles with six alternative patterns. The pattern motives were inspired by themes related to everyday living. When completed, the collection was introduced to two real estate agencies whose representatives were asked to comment on the products from their professional point of view. Taking the received feedback into consideration, the collection will consequently be developed further and a marketing strategy will be elaborated.
Special thanks to: AERO Design Furniture Oy BBM – Business to Business Mediat Oy Kiinteistömaailma Oy Ky Veljekset BACKMAN Bröderna Kb Realia Group Oy Iittala Group Oy Ab
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| DESIGN | Aaltio, Lauri Ahonen, Hanna Austin, Timothy Auttila, Pieta-Linda Chernyakevich, Bogdan Falin, Priska Göebell, Christian Heinonmäki, Mari Hsiao, Lien-Chiu Huang, Shanfan Ikonen, Janne Kaapo, Kaisa Kristiina Kangasniemi, Salla Korhonen, Eerika Koski, Salla Kuusinen, Marjo Lee, Bang Jeon Lepokorpi, Saara Liukko, Anu Mansén-Laalo, Marjo Mensio, Ville Osborne, Devon Panasupon, Kompit Park, Hyunsun Piispanen, Tatu Puoskari, Maija Raivio, Päivi Riski, Liisa Salokannen, Satu Savolainen, Tea Sistonen, Tia Takagi, Yuko Takkinen, Jussi Tikka, Suvi Urh, Vasja Vainionmäki, Katri Volcoff, William Väänänen, Sanna |