Sanna Väänänen

Textile Art and Design
1981, Finland

A collection of kitchen textiles to be used as corporate gifts

How to make use of my professional skills in textile design to create corporate gifts and integrate them into my future profession? Sounds somewhat unexciting, doesn’t it? And yet, that is probably why I wanted to look into the subject and see whether something interesting could come out of it.
The thesis studies the potential of a commencing design company to operate in the corporate gift market. For this purpose, real estate agents were chosen to represent a potential customer group, and products estimated suitable for corporate gifts for the group were designed.

The products designed include a set of kitchen textiles with six alternative patterns. The pattern motives were inspired by themes related to everyday living. When completed, the collection was introduced to two real estate agencies whose representatives were asked to comment on the products from their professional point of view. Taking the received feedback into consideration, the collection will consequently be developed further and a marketing strategy will be elaborated.

Special thanks to:
AERO Design Furniture Oy
BBM ‚Äď Business to Business Mediat Oy
Kiinteistömaailma Oy
Ky Veljekset BACKMAN Bröderna Kb
Realia Group Oy
Iittala Group Oy Ab

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DESIGN Aaltio, Lauri
Ahonen, Hanna
Austin, Timothy
Auttila, Pieta-Linda
Chernyakevich, Bogdan
Falin, Priska
Göebell, Christian
Heinonmäki, Mari
Hsiao, Lien-Chiu
Huang, Shanfan
Ikonen, Janne
Kaapo, Kaisa Kristiina
Kangasniemi, Salla
Korhonen, Eerika
Koski, Salla
Kuusinen, Marjo
Lee, Bang Jeon
Lepokorpi, Saara
Liukko, Anu
Mansén-Laalo, Marjo
Mensio, Ville
Osborne, Devon
Panasupon, Kompit
Park, Hyunsun 
Piispanen, Tatu
Puoskari, Maija 
Raivio, Päivi 
Riski, Liisa
Salokannen, Satu
Savolainen, Tea

Sistonen, Tia
Takagi, Yuko
Takkinen, Jussi
Tikka, Suvi
Urh, Vasja
Vainionmäki, Katri
Volcoff, William
Väänänen, Sanna