MoA Master
Image
Pekka Kumpula

Image
Pekka Kumpula

Image
Pekka Kumpula

 
Pekka Kumpula
Industrial and Strategic Design
1972, Suomi

Communicating Environmental Friendliness through Product Design and Appearance - Improving the Green
This thesis studies ways for mobile devices to communicate environmental friendliness to consumers. As a background for the empirical research, consumer behavior, product semantics and emotional design have been studied. The empirical findings of this thesis are based on interviews and a survey. The interpretation and conclusions of the results from both the interviews and the survey were projected by means of the theoretical framework. The mobile devices were examined by their design elements, such as color, material, design style and technologies.
Previous studies related to the topic are scarce. This thesis suggests that the bilateral impact of design elements and the impact of cultural backgrounds should be further studied. Also the testing of presented product concepts is suggested for future studies.
Contact information
+358 44 080 0383
pekka.kumpula(at)seos.fi