MoA Master
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Pivi Puntila
Media Lab
1969, Finland

A Different Journey
A Different Journey is an audiovisual tool to enter and understand the challenging world of a premature birth. In Finland, every 20th baby is born prematurely, affecting a large circle of family, friends, and health care staff. There is much demand in providing support in the crisis. The co-production of Media Lab and the Neonatal Intensive Care Unit, Helsinki University Central Hospital combined science, design, and digital media to come up with an uncompromising solution.

The resulting two-hour DVD, with its three separate parts, provides the previously lacking story of a different parenthood and practical tips on reconnecting with the baby. Including the first audiovisual material on premature babies’ communication, it has proven to be of significant value to the Finnish neonatal care. With this practical tool, new methods and practices of work are enabled at the unit.

A Different Journey emerges from complex problem-solving, strategic thinking, and a steep, intuitive design process, unusual to most AV-productions. Being guided by a strong vision beyond the initial goals, the Media Lab team managed to uncover and address many concealed topics in the chaos and trauma surrounding an unusual parenthood.

A Different Journey has surprised both the design team and the hospital personnel through its heartening reception with families, health care staff, and media. Design can also be non-physical and through it, we can seek to help people in a real-life crisis.
Contact information
+358 40 562 0088
paivi.puntila(at)iki.fi