Why MoA?


The Masters of Arts Festival is a celebration as well as a tour de force of the new Masters. The years of striving for a Master's degree in a prestigious University deserve a worthy finish: a final workout before taking off toward a desirable career. MoA is the collective effort of the graduating generation to make visible the richness of ideas and the creative energy of the whole university. These are essential ingredients of our brand, of the message we send out to potential students from Finland and abroad to join this exciting creative community.

Years of experience reveal that MoA increases students' motivation to graduate. Everyone wants to stand together on this platform that oozes with creativity. It also seems as if the joint event judged by a jury spurs students to constantly work for better results and the departments to support the students in their efforts. The grand event gives birth to new endeavours as the participating students realise that their thoughts and ambitions connect. MoA expands the impact of our work.

 Masters of Arts is a forum that enables making contacts with potential employers, and there are already numerous examples of this opening of new opportunities. From the viewpoint of the University, MoA is also a barometer for the quality of teaching and research and also the relevance of the University's work. Our associates, sponsors and the media are able to estimate if the University has succeeded in its mission. Furthermore, MoA demonstrates the international connectedness of the University and the varied co-operation the University maintains with various corporations, culture institutions and other universities. The seminars at MoA reflect the relationship between contemporary discussion and the presented works, placing them in a greater context.

Rector, professor Yrjö Sotamaa