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Kuva: Sami Perttil
At the Masters of Arts Festival one plunges into the deep waters of creativity
Originally a showcase for young graduating artists and designers, the event has grown into a three-week-long Masters of Arts Festival bringing the creative professions together, and offering, in addition to inspiring exhibitions and a lively programme, a series of top seminars. This year, the seminars have also attracted international guest speakers from the cutting edge of art, design, and architecture.


The degree show at the University of Art and Design Helsinki will feature nearly 80 exciting jury-selected works

Nearly 80 Masters of Arts and their diploma work created during their last academic year will feature in the MoA07 Exhibition curated by journalist Katja Lindroos. The works will represent all fields of study at the University of Art and Design Helsinki: film, design for theatre, film and television, industrial and strategic design, graphic design, new media, art education, and visual arts will all be featured.

The exhibition contains a rich variety of artwork, such as photographs by the internationally-acclaimed Susanna Majuri, prize-winning costumes for the film Jade Warrior by Anna-Maria Vilppunen, and the witty and cheerful calendar by the Spanish artist Noa Bembibre that has appeared in the biggest Finnish daily newspaper Helsingin Sanomat since the beginning of this year. Japanese designer Midori Yamada will present her packaging design series for the new Paris youth fashion brand Aski Kataski. You can whisper your thoughts and dreams to Teriina Lindblom’s Parle moi pillow, while it also challenges you to approach technology from a new point of view. In his diploma work, Mikko Koivisto has explored a new realm of design: service design. Jukka Planman and his team have created an innovative blood sugar meter for which two patents are pending.

Displays from the MoA07 Exhibition are already on show on the festival web site at www.moa.fi.


Top-class international speakers brainstorming in seminars

The MoA07 Festival in Helsinki will also offer a much-anticipated series of seminars with top international speakers set to shake up, revitalise, and rebuild ideas.

On Tuesday, 22 May, the “Architects with an Attitude” seminar will deal with issues such as how an individual’s own attitude, vision, and persistence contribute to career and life. The speakers will be Ali Rahim, François Roche and Professor José Oubrerie, who has worked with Le Corbusier, and who completed the construction of the Saint-Pierre de Firminy church last summer, 40 years after Le Corbusier’s death. Ali Rahim is an award-winning developer of futuristic digital design and production technologies. François Roche represents the newest generation of organic architecture.

The “Journeys, Stories & Personalities in Creativity” seminar on May 23 will put a face on success stories. Unique life stories will be heard, such as that of Alberto Alessi, who has turned many a project from seemingly impossible to possible; the tale of the Brazilian artist Ernesto Neto, known as the architect of the skin. There will also be Oliver  Vogt, and Martí Guixé, distinguished as versatile designer with a message, and who has worked for Camper, among others. Exhibitions dedicated to his work have been displayed in the Museum of Modern Art (MoMa) in New York and in the Design Museum in London.

The “Creative Business” seminar on 21 May will bring forth actors from various fields who are constantly developing creative methods in business, and who have reached the top and stay there. The “Design Journalism” seminar will take place on 14 May, and Professor Alf Rehn will speak on innovation on 24 May. All seminars will be in English, and admission is free of charge.



Lively accompanying Festival programme: Operation Saunabus – overview of Finnish design with sauna!

In addition to an exciting degree show and a series of thought-provoking seminars, the Festival will offer a great selection of other exciting events.

Experience the boundless imagination of the students in the Saunabus steaming at the Festival! Saunabus is a sauna built inside a bus; it serves both as a sauna and as a student design exhibition. Operation Saunabus, boasting a strong Finnish identity and international renown, was first presented at the Milan Furniture Fair some years ago. Now it will be unveiled sporting a new Master-of-Arts look.

The students of design for theatre, film, and television have designed the staging for the Eurovision Song Contest that will be held in Helsinki at the same time as the Festival. You will be able to see a scale model of the stage design at the Festival right after the Song Contest Final on 13 May.

MoA is a fruit grown from the seeds of co-operation – final degree projects also from the Estonian Academy of Arts

The Masters of Arts Festival always finds new ways to go international. Students from the Estonian Academy of Arts have been invited to participate. A team of ten Academy students will arrive with their final projects – glass, fashion, leather, shoes, jewellery and photographs.

The experiential architecture of the MoA07 exhibition has been designed in co-operation between the students of Spatial Design at the University of Art and Design Helsinki and the students of architecture at the Helsinki University of Technology. The visual identity of the Festival has been created by graphic design students.

Stadia and Arcada Polytechnics and Helsinki Pop & Jazz Conservatory, close neighbours to the University of Art and Design Helsinki in the seaside district of Helsinki, are Festival partners, producing concerts, happenings, and public events.

The main collaboration partners of the Masters of Arts Festival include the Helsingin Sanomat – Nyt, Helsinki Virtual Village, and NelonenMedia. The partners are EFG Furniture, Elcoteq and Portaali Business Park, the sponsors are Askon Säätiö, Antalis, Auraprint, Finlayson,Iittala, Linda Line, Marimekko, Noilly Prat, Outokumpu, Rautaruukki and Sato.

Masters of Arts Festival 2007
9–27 May 2007
University of Art and Design Helsinki, Hämeentie 135 C, 00560 Helsinki, Finland

MoA07 Exhibition
The exhibition is open Mon-Fri 12-8 p.m., Sat–Sun and Thu 17 May 12-6 p.m. Free admission.

MoA07 Seminars
14 May at 2 p.m. “Design Journalism” with among others Max Fraser, Michael Thomson
21 May at 2 p.m. “Creative Business” with among others Fredrik Magnusson, Peeter Jalakas, Ami Hasan
22 May at 2 p.m. “Architects with an Attitude” with among others José Oubrerie, Ali Rahim, François Roche
23 May at 2 p.m. “Journeys, Stories & Personalities in Creativity” with Alberto Alessi, Ernesto Neto, Marti Guixé and Oliver Vogt
24 May at 3 p.m. “Innovation” with Alf Rehn

More information: www.moa.fi

Inquiries:
Tuuli Sotamaa, Producer, Head of Exhibitions +358 50 331 6727
Eliisa Anttila, Director of Communications and Marketing +358 9 7563 0511, +358 50 598 9769
Anna-Maija Aalto, Communications Analyst +358 9 756 30467, +358 50 356 0751
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The University of Art and Design Helsinki is an international university dedicated to design, audiovisual communication, art education, and art. Founded in 1871, it is now the largest university of its kind in Scandinavia and has a strong and active international presence. More information at www.uiah.fi/english.