MoA Master
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Photo: Sami Perttilä

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Photo: Tapio Mustasaari

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Photo: Tapio Mustasaari

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Photo: Tapio Mustasaari

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Photo: Tapio Mustasaari

 
Natalie Söderlund
INDUSTRIAL AND STRATEGIC DESIGN
1979, FINLAND

ELECTRONICALLY-AIDED MAIL CART FOR FINLAND POST CORPORATION
Statement
Postal workers are a large and heterogeneous group and have physically demanding jobs. Yet the amount of mail to deliver keeps growing. The right tools can help lessen the delivery workload significantly, which leads to less sick leave. I developed the electronically-aided mail cart based on comments collected from workers in the post office and an attempt to take into account daily work requirements. The cart is meant to improve the speed of mail delivery.
    My diploma work discusses the process of user-oriented design in a company that had no structures for systematic tool development. Based on concept planning and a survey on control systems and components, the first prototype was created and tested by postal employees. Their feedback helped me further improve the cart and create a series of ten prototypes.
    A purchase decision for the new post carts will only be made after new prototype tests with prospective users. The prototype series was designed and manufactured by Fusion Oy, Xortec Oy and Elfarm Ab, among others.

Biography
Natalie Söderlund graduated as an industrial designer from the Institute of Design at the Lahti University of Applied Sciences in 2003. For her final project, she developed the designs for two-storey sleeper cars for Talgo Oy. She began her Master’s studies at the University of Art and Design Helsinki in 2003 and focused on user-oriented design and corporate projects, while also participating in numerous competitions. Since 2005, she has worked for Finland Post Corporation as an expert. Her areas of responsibility include the design project of a new mail delivery cart.
Contact information
+358 50 3421505
natalie.soderlund(at)gmail.com
Press photo
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