MoA Master
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Photo: Sami Perttilä

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Photo: Marko Rantanen

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Photo: Marko Rantanen/ Graafinen suunnittelija: Ulla Rantala

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Photo: Marko Rantanen/ Graafinen suunnittelija: Ulla Rantala

 
Anu Salonen
FASHION AND CLOTHING DESIGN
1979, SUOMI

ILOA
Statement
My diploma work ILOA (Joy) comprises a women’s clothing line for the ILOA brand for autumn/winter 07/08 and my plans for brand development. The brand has existed for two years, and in my work I organised and analysed customer experience and ideas about the brand with a functional, commercial concept as a goal. The new line openly communicates attractiveness and girlishness and has an element of timelessness.
Biography
Anu Salonen will graduate in spring 2007 as a Master of Arts in Fashion and Clothing Design. She has also studied at the University of Helsinki, Faculty of Behavioural Sciences, and took her B.A. in Art and Design from the EVTEK Institute of Art and Design. During her studies, Salonen worked extensively on her ILOA brand.
Contact information
+358 40 533 8522
anu.salonen(at)iloa.fi
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