home > exhibition
MoA Master
Image
Photo: Sami Perttilä

Image
Photo: Eero Astala

 
Eero Astala
GRAPHIC DESIGN
1977, FINLAND

OKSA - FONT FAMILY FOR LUONTO-LIITTO
Statement
Oksa is a new font family for Luonto-Liitto. What interested me was how to design typography for young people, a non-profit organization and environmental issues; how, for example, the non-commerciality could or even should be visible in the organization’s communication. Oksa is playful and unofficial; cheery and hand-made in spirit; springy and angular. It is meant for use in ads, announcements and magazines. Although designed for print in small sizes, I wanted it to be as versatile as possible. It looks interesting enough in headline use thanks to its small details. Many of its design solutions are helpful in magazine usage. The line contrast of the letters is small; thus even the narrow parts are visible in small size or printed white-on-dark. The ascenders and descenders are short; therefore more lines can fit onto a page. The italic is almost upright, but is distinguishable from the roman because it is narrower and wilder; being upright it works alone as well. The bold is bold enough to stand out for sure.
Biography
Eero Astala studied graphic design at the University of Art and Design Helsinki and graduated with an M.A. in 2007. In 2002, the type workshop organised by the Underware group inspired his interest in typography. Fonts designed by him have been displayed at the Helsinki University Library and the Souvenir! exhibition at the Design Museum. He currently works freelance and part-time as a graphic designer for the Luonto-Liitto nature conservation society. He is inspired by films, drawing and his dachshund Armi.
Contact information
+358 50 588 1127
eastala(at)uiah.fi
Press photo
taik_lume_logoteng