Today’s fashion culture suffers from a slavish following of the market economy; there is very little room for a designer’s self-expression and art. Yet during the last few decades, fashion has experienced a huge democratisation process brought on by industrialisation. Trends are no longer passed down single-handedly from above, but haute couture, ready-to-wear and street fashion are seamlessly mixed as impressions crisscross from one fashion category to another. My diploma work is a book called Töissä (At Work), where I analyse my professional identity in relation to the establishment through my studies and work experience. My aim is to emphasise the performative and cultural qualities of fashion in my design and artistic work. The book is partly prose and available at the MOA07 festival bookstore.