MoA Master
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Photo: Sami Perttilä

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Photo: Mikko Koivisto

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Photo: Mikko Koivisto

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Photo: Mikko Koivisto

 
Mikko Koivisto
INDUSTRIAL AND STRATEGIC DESIGN
1976, FINLAND

WHAT IS SERVICE DESIGN? – THE ROLE OF DESIGN IN DESIGNING SERVICES
Statement
Design has traditionally focused on, and, at the same time, limited itself to the design of physical objects. Times have, however, changed as design is today employed in a much wider context, even in the design of immaterial entities. The growing significance of services in society and the development of design have resulted in new research and a new branch of expertise in design, service design. Service design refers to utilising design in the planning, development, and innovation of services. The research problem in my M.A. final thesis work is: what is service design, and how does it differ from the prevailing models of service development? The study defines the concept of service design and its design process, and describes the tools and methods used in service design. They are compared with the dominant theoretical models of service development and the way the airline Finnair develops its services. The aim of the study is to use collected field data to identify whether service design adds value to service development, and if so, how.
Biography
Mikko Koivisto is a designer at Satama Interactive, where he works on service design projects for major Finnish companies. In addition, he teaches service design to design students at the University of Art and Design Helsinki. He has previously designed for such companies as Fiskars, Muotoilutoimisto Masina and Formverk. During his studies in industrial and strategic design, he participated in the cross-disciplinary International Design Business Management programme, studied user-oriented design and trend anticipation and spent time as an exchange student in the Netherlands. Prior to his studies at the University of Art and Design Helsinki, he graduated as a designer from the Häme University of Applied Sciences in 2002. His extensive design know-how ranges from strategic design and research to product and service design.
Contact information
+358 50 301 1172
mikko.koivisto(at)satama.com
Press photo
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