Jännäri is a clothing line for women. It is traditional but modern, girlish but sexy, ordinary but luxurious. Inspired by doll clothes and mildew growth, the line plays with proportions and materials. The silhouettes have been borrowed from old doll’s clothes by scaling them big enough for the human body. Some parts of the clothes seem too big, others too small. Fine silks are counterbalanced by simple cotton and wool. All materials are high-quality natural fibres. The line varies from monochrome clothes to painted and printed silks inspired by the incredibly colourful contents of a waste bucket. The whole creates an atmosphere that is somewhat scary and odd, yet enticing and beautiful.