FASHION AND CLOTHING DESIGN
EMOTION EMPIRE 2016
My graduation project, Emotion Empire 2016, is a book about trend forecasting. Its subject is young and young-minded consumers. Instead of the traditional approach of dividing consumers into groups, my project presents an alternative tool for understanding the young people of the future by using emotional scenarios. In the book, I present three scenarios for 2016, discussing the possible character of future consumers and the possible emotional atmosphere they live in. I speculate about the feelings young people may conceivably have ten years from now, and how those emotions will affect their everyday choices.
Enna Hiltunen studied fashion design at the University of Art and Design Helsinki. She participated in a project that envisioned consumer segments in 2011 for 15/30 Research. She has worked as an assistant in Anne Linnonmaa Oy and Miun Oy and has also worked at the Polarstoff sales exhibition and the Première Vision fair in Paris since 2005. Together with Laura Lehtinen, she designed the new work uniform for the sales personnel of the alcohol retailer Alko.
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