home > events
Seminars & Exhibition
Image
Michael Thomson
Image
Lisa Sounio
Image
Pekka Toivanen
Image
Max Fraser
Image
Max Fraser
Image
Pekka Toivanen & Michael Thomson
Image
Lisa Sounio
Image
Katja Pantzar
Image
*
Image
*
 
Design Journalism -seminar
14.5. 14:00-18:00
LUME, SAMPO HALL

The seminar sparks the minds of journalists, students, designers, corporate leaders and everyone interested in the field of design. The aim is to raise the level of design journalism in Finland and to support the development of versatile and skillful writing.

 
Speakers
Michael Thomson (IE), Max Fraser (UK), Pekka Toivanen (FI), Lisa Sounio (FI)

Moderator
Katja Pantzar


Seminar program
14:00 Opening of the seminar
14:15 Michael Thomson
14:50 Pekka Toivanen
15:15 Break
15:45 Max Fraser
16:20 Lisa Sounio
16:45 Panel discussion
17:15  Conclusion




Michael Thomson, born in Northern Ireland in 1957, Thomson established his strategic insight consultancy Design Connect in London in 1995.
Through Design Connect, Michael Thomson offers design strategy consultancy, advisory and facilitation services to leading design companies operating principally, though not exclusively, in information design, identity and branding in many parts of the world.  He transforms internal communications strategies for large design-led companies, particularly those with in-house design teams. He shapes programmes for national design promotion organisations and brings strategic insight to the development of national design policies including recently, those for South Africa and Iceland as well as in the Middle East. 
Michael is President of the Bureau of European Designers (BEDA) 2007-2009 and is a member of the Scientific Committee of the Torino World Design Capital 2008.  A major feature article about his work was published in Design Matters, Denmark; and his own writing has been published in Experimenta, Spain and Business World, India.
Michael served on the Board of ICSID from 2001-2005, during which time he instigated the concept of the World Design Report and played a lead role in the creation of the International Design Alliance (IDA).


Max Fraser
is the founding author of the DESIGN UK series, the comprehensive guidebook to the best contemporary design shops and interesting new designers in the UK today, published by Conran Octopus. More recently, he co-authored 'Designers On Design' with Sir Terence Conran, and completed a monograph on celebrated Dutch designer Piet Hein Eek. He has also contributed to books for Phaidon Press and Laurence King Publishing.
Considered a true celebrator of design, Max also advises and nurtures new talented designers within the industry and has showcased their work at exhibitions in London, Milan, and New York. His ongoing quest is to make the design scene more accessible to all through a variety of media avenues in the UK and abroad. He contributes as a freelance journalist for magazines and newspapers including icon, elle decoration, Design Week, Time Out, and The Independent.
Max lectures internationally and has judged numerous design awards. He works as a design consultant for private companies and government bodies. He co-runs the popular Pecha Kucha speaker and networking events in the UK. Max has been a Trustee of the Audi Design Foundation since 2004.



Lisa Sounio, MSc, Econ., IDBM, studied in five different universities and business schools. Sounio’s studies included subjects ranging from economics, design management and art history to communications. Sounio gained her international work experience in Sweden, France, Ireland, United States and Australia. During her career Sounio has worked on the marketing and product development of numerous design brands and institutions. In addition she has consulted design and fashion companies.
As Brand Manager of Iittala, the icon of Finnish design, Lisa was in charge of the most successful product families in the company’s history. During years 2000-2004 Sounio renewed the Origo and Alvar Aalto collections and developed the Primavera product family, a collaboration between Marimekko and Iittala.  In her popular media columns, Sounio commented on design phenomena and brand news from around the world. In 2004 Sounio founded Sonay, design strategy & PR consultancy. Sonay’s clients include Artek, Nokia, Valio and Kone.
A PASSION FOR INTERNATIONALIZING FINNISH DESIGN


Pekka Toivanen (1968) is design director at Isku Koti Oy since 2.5.2007. He is in charge of design strategy and a board member. Toivanen is also head of industrial design and communication office Muotohiomo.com, which is based in Helsinki. Toivanen and his team works with several Finnish and international clients, such as Iittala Group, Swarovski, Nokia, Rapala, Martela, Finnish Design Forum, Finlayson and Lumene. These projects include creative consepts and planning in areas of packaging, graphic design, exhibition, product development and design management consultation. Toivanen has also worked as design coordinator and design specialist for different organizations, publications and companies. His latest publications are History of Martela (also available in internet as www.Martela60.fi) and Finnish design yearbook 2006 (together with Katja Lindroos). Toivanen has been a board member of University of Industrial Arts, Helsinki. Toivanen has worked in many design organizations as a chairman, including Ornamo ry and TKO ry. Toivanen has been editor in-cheaf for Finnish Muoto magazine and is currently working as a design reporter for Finnish Kauppalehti Optio-publication, which is the largest be-weekly business magazine in Finland, with a estimated 450 000 readers.


Katja Pantzar
is a Helsinki-based writer and editor. In addition to working for the inflight magazine Blue Wings, she is also a lifestyle columnist for Virtual Finland. One of her favourite topics is design, an area she has covered extensively. She is the author of The Hip Guide to Helsinki (WSOY 2003 & 2005), an insider’s guide to the Finnish capital. Born in Finland, she has lived in New Zealand, England and Canada, where she spent her formative years. She holds a bachelor’s degree in communication from Simon Fraser University (Canada) and a master’s degree in international journalism from the City University of London (England). Before moving to Helsinki, Katja worked in Toronto for five years, first as a book review editor and literary critic with Quill & Quire magazine, and later as a senior editor for Thomas Allen Publishers, a literary imprint. She is currently working on several book projects.