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MoA07 Production
The MoA
production team for the year 2007 is a mixture of young madness, enthusiasm,
elation and the fire of creation - dreams, concretions, classicism, joy and
diplomacy. The curator of MoA07, the lovely Katja Lindroos, is in charge of the
fantastic content and memorable stories that make up the exhibition. Katri
Winqvist (Sydväst, Polytechnic) is the Masters' confidant, a mentor and a source
of information, Inari Virkkala (HUT), then, is a virtuoso of all things
festive, unique in her ability to come up with fresh ideas. Also a member of
the team, Marika Vanhatalo (TaiK) is the right hand of the architects and
graphic artists and furthermore a great aid in setting the mood for the
festival. Contributing to the polyphony, madness and bustle of the team is
naturally the guardian spirit of the festival, Tuuli Sotamaa, who is
responsible for the entire MoA production.
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MoA07 Visual identity
The team behind the graphic identity for this year's Masters of Arts
festival consists of TaiKs graphic design students Eero Astala, Otto
Donner, Timo Ilola, and Mark Kuivanen. The team, instructed by graphic
designer Aimo Katajamäki, has looked at everything from tsunamis to
fish fingers for inspiration and created a rich world of visuals that
comes streaming straight into visitors brain. This year the graphics
team has also worked closely together with the exhibition architects to
make the festival a complete experience for all the senses. |
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MoA07 Exhibition Architecture
The exhibition
architecture is designed in co-operation between the students of Spatial Design
at the University of Art and Design Helsinki (TaiK) and the students of
architecture at the University of Technology in Helsinki (TKK). The integration of
powerful ideas presents grandeur not seen in MoA before. This is the
blingest festival architecture ever! The work
is supervised by architects
SAFA Antti Ahlava and Jaakob Solla. The
students are
Olli Hanhirova (TKK), Anni Hapuoja (TKK), Timo Koskinen (TKK), Katharina
Schmidt (TaiK), Seppo Tusa (TaiK), Iina Välilä (TaiK) and Tiina Rytkönen (TaiK). The
exhibition architecture is intended to be an astonishing experience: The spaces
remind of the dynamics of big waves. Concentrating and widening sequences intensify
the show. The strong spatial identity of the festival architecture is created
by the giant forms which as if flow from and towards one another.
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MoA07 PR
The Communications Services of the University of Art
and Design Helsinki is responsible for the communications and marketing of
the Masters of Arts Festival. The diligent communications team manages the
press relations and business partnerships of the festival, produces
informational and marketing material as well as content for the website and
publishes the special MoA issue of Arttu! magazine. The members of this team are
Director of Communications and Marketing Eliisa
Anttila, Communications Analyst
Anna-Maija Aalto, Communications Officer Paula Haikarainen and
Communications Manager Lotta Knuutinen in addition to Communications
Trainees Antti Tiainen and Emma Sulkanen. "Small is
beautiful, blue is lovely, the festival is breezy and water is our
element" so goes the slogan of the team.
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Team Lume
MoA07 takes place in Media Centre Lume. The massive studios are
transfered into exhibition space in the speed of light. Team Lume is
behind the extreme make over. Pasi Pakula runs the construction team - from the first screw to the last wall to be painted. Ilkka Riihikallio and Tero Vesterinen are the wizards in what comes to event lighting and the soundscapes. They will find a solution to your AV-problem as well. Teemu Hammarén runs the Sampo Hall and takes care of the upper foyer. Juhani Kantola is in charge of all net connections and Lume IT-assistance. Samppa Murtomäki
manages the whole production. He acts as a flight controller on an over
crowded airport, taking care that MoA landing in Lume and all the other
ongoing activities will not crash.
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MoA07peda
MoApeda is a study project of the Department of Art
Education - its goal is expressed in the following thought: "Art belongs
to everyone and MoA belongs to everyone at the University of Design
and Art Helsinki". In the pilot project that took place in spring 2006 the
team, among other things, designed and executed workshops and exhibition tours
aimed at different audience groups. The development of different forms of
co-operation continues at the upcoming MoA festival. The MoApeda team wants to
see the festival as a place of learning and inspiration, a place that gives a
platform for discussion and interaction between the makers of MoA, other
University students and the consumers and receivers of visual culture, present and future. The core of
the MoApeda team is made up of Elina Gyldén, Elina Virtanen, Lissu Lehtimaja,
Lars-Peter Lampenius, Maria Impola, Elisa Laurila and Hanna Seppälä. Lector Marja Rastas is in
charge of the project.
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MoA Web
The
quality of the MoA web pages is guaranteed by the Virtual University
team (which is now part of opetus- ja opiskelijapalvelut) of the
University of Art and Design, Helsinki. The team helps the departments
and teachers of the university to carry out flexible teaching. In
addition, it helps in planning web pages of events at the university.
Visual designer Marco Suvanto and technical coordinator Joni Turunen have been working on the MoA web.
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