Photo: Jarno Ekström

CondomBox™ wrappings
Photo: Jarno Ekström

CondomBox™ products images
Photo: Jarno Ekström

inBetween™ design aspect – hybrid brand
Photo: Jarno Ekström

Jarno Ekström

Applied Art and Design
1966, Finland
inBetween™ design aspect – hybrid brand
In–between

I would like to work for myself or get a better job otherwise – so the meaning of hybrid brand is actually the content of my diploma work.
My diploma work consists of
1. a framework that is built on defining the essence of ‘brand’
2. based on the essence of ‘brand’, the idea of a hybridous inBetween™ person brand is developed
3. a product and marketing concept Condombox™ that is based on the aforementioned hybridous person brand idea

My physical diploma work consists of a printed publication and prototypes for condom boxes.

Biography

I graduated as a goldsmith in 1992 from the Lahti University of Applied Sciences. I worked in the profession until 1994, when I entered the programme of applied art and design at the University of Art and Design Helsinki. My studies were interrupted in 1998, when I began my professional career in an advertising agency as a production AD and graphic designer. I continued my studies in 2005, completing the IDBM study module. The topic of my diploma work for the School of Design is personal brands in the context of product design.

Contact:

jarnoekstrom(at)gmail.com

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Other Masters in this theme:
Henna Aho | Kirsi Andersson | Liina Blom | Jussi Kaakinen | Nina Rantala