Exactly a year ago, when the MoA 2004 carnival had just started, a decision was made to organize the next MoA exhibition. The decision included a big change – the event would be brought to Arabianranta, to the premises of the University of Art and Design Helsinki, the Media Centre Lume.

Moving from the Helsinki City centre to Arabianranta raised many questions, encouraging comments as well as dissonances. The protests were transformed into a challenge, Arabianranta into a possibility and Media Centre Lume into a space, where only the imagination is the limit.

In recent years, the Masters of Arts has grown from an exhibition into a festival of design, media, architecture, film and art. The event is organized for the graduating students. MoA creates a scene for the new masters to get their ideas, expertise and visions to be seen and heard by the large audience, media, professionals, decision makers and future employers.

There is an immense flow of energy in the University of Art and Design Helsinki: knowledge, skills and creativity. The three-week festival has been organized to bring in these resources. A series of 8 seminars has been built around the degree show, with 50 lecturers invited from more than 10 countries. The seminars have been divided into three themes – each dealing with the development of the creative society. Seminar topics touch – either directly or indirectly – the themes presented in the Masters exhibition. Many of the ideas have been initiated by the corridor discussions at the University, between different people, departments and working groups. The topics have also been reflected on other international seminars and they have gained strength in meetings with professionals of creative industries, architects, entrepreneurs and trend-setters.

The opening ceremonies and the gala-night enable to celebrate the graduating masters, to thank all partners and to build even stronger community that demonstrates the astonishing richness of the University of Art and Design Helsinki.

Welcome to the Pinkest cultural event EVER!